FinTech
Rebuilding a lending platform's core application flow
Challenge
Solstice Bank's loan application flow spanned nine separate screens with a 63% drop-off rate. Legacy architecture made even small copy changes require a full engineering sprint.
Solution
We rebuilt the application flow as a modular, componentized experience with real-time validation and a redesigned information architecture reducing the flow to four steps, backed by a new API layer.
Result
Application completion rate increased 41% within the first full quarter post-launch, with a 68% reduction in average completion time.
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